BrightEdge Practice Test

These questions are part of the practice quiz. Start practicing

• To access keywords and share of voice programmatically, which BrightEdge product would you use?
• What are the smartphone click-through rate values listed?
• BE S3 is the leading software tool in the industry.
• Which platforms are considered PPC big management platforms?
• What do you need to add to your website for Google Analytics to work?
• Which URL pattern represents a directory path rather than a subdomain?
• What is the name of the BE sales program used to move clients away from competitors?
• Why is the organic channel important for digital marketers?
• In a Social Site Audit, which element is associated with social metadata?
• Which is the China’s primary search engine?
• Which description best matches Knowledge Graph, as described in the material?
• Which tool would you use to identify broken internal links?
• Both backlinks and internal links start with which HTML code?
• Which product would you use to pull keywords, keyword groups, and share of voice?
• Which of the following describes typical CSM responsibilities?
• Which competitors are based outside of the US?
• Which pair correctly matches a web analytics product and its vendor?
• Which option correctly lists the BE platform hierarchy from top to bottom?
• Which of the providers below is now the default provider for external backlink data on a subscription basis from which two providers?
• Mobilegeddon was launched in 2015 to punish rankings for pages not mobile friendly.
• What is the base package price?
• Keyword mapping or topic mapping are the same as which term?
• Which term describes a citation of a source by name without including a hyperlink?
• Why do visitors from search results typically convert at higher rates than other channels?
• What percent of organizations integrated BrightEdge with their web analytics?
• What are the types of search intent?
• Can one BrightEdge account connect to more than one analytics account at a time?
• What stores more than 70 billion facts about people, places, and things?
• The conductor platform brand name refers to which product?
• What is Google's web analytics product?
• Which statement is not an advantage of PPC for search marketers, especially as compared to organic search?
• What does UGC stand for according to the material?
• Which of the following is NOT an advantage of a pod-based server architecture?
• Which keyword category typically has the highest cumulative search volume?
• In the BE platform hierarchy, which level comes first?
• What is the correct order of the BE platform hierarchy?
• Which statement is true about analytics connections in BrightEdge?
• Identify the Russia's primary search engine.
• Which concept involves aligning content with target keyword groups to cover topic areas comprehensively?
• Which action is an example of a conversion event?
• Which factor most directly influences Page Authority?
• The second patent awarded for?
• Name of the global security certification.
• BrightEdge integrates with these analytics platforms.
• Which two device types have similar click-through rates?
• The base package price is?
• Which one of the following does not describe the BE technical architecture?
• Which of the following is not an on-page factor?
• Which term refers to the box that provides a direct answer when you search?
• Which keyword phrase length has the highest conversion rate?
• RankBrain is the AI component of Google's algorithm that uses semantic search.
• A well-executed link-building strategy can improve which metric besides rankings?
• What type of search counts for the vast majority of searches?
• What term refers to the value passed from one hyperlink to another?
• BrightEdge is multi-tenant architecture. True or False?
• What is included in base package?
• Adobe's web analytics product is SiteCatalyst.
• If a keyword appears 15 times on a page that has 300 visible words, the keyword density is 5%. True or False?
• Which is NOT one of the three types of analytics data?
• According to the material, what is the best practice for internal links?
• Japan's 2nd largest search engine is:
• Which option is NOT among the five premium search engines?
• How often is Search Volume data refreshed in BE platform?
• What is the cadence for updating Search Volume data?
• What is the term for setting up a new client's BE account, completing integration and filling out SFDC?
• Which of the following is NOT typically considered earned media?
• Which of the following is a stated benefit of BrightEdge content management offering?
• What fraction of searches does Google perform?
• What is the definition of conversions?
• Head and torso terms are typically defined by which characteristics?
• Which revenue figure matches BrightEdge's 2015 revenue?
• Which of the following is not an HTML element?
• Entire client base is associated with which acronym?
• What term refers to a web writer mentioning your company by name in an article without sending a link?
• Which of the following is considered earned media?
• A high percentage of return visitors typically means you have engaging content.
• Which statement best describes the primary purpose of keyword density?
• UGC stands for?
• Which term best describes word-of-mouth, review sites, and blog mentions?
• What is the name of Google's vast database that stores more than 70 billion facts about people, places, things?
• Which Google product displays a tray of images?
• The analytical power of BrightEdge is amplified when you integrate your analytics platform with BrightEdge.
• Which statement about integration is true?
• In 2015 BE had the revenue of?
• Name of Google's link-based ranking factor that drove search rankings in the Google algorithm?
• Which statement about BrightEdge patents is true?
• Panda updates punish thin, low quality or duplicate content, whereas Penguin updates punish low quality or link spam. Which statement is true?
• Do search engines earn most of their revenue from selling advertising?
• What is an advantage of BrightEdge content management product?
• Google product that displays a tray of images
• Creating a keyword group is useful for which of the following activities?
• Which module enables you to set up keyword groups for target search engines?
• In which regions does Google have over 90% market share according to the material?
• According to Moz's ranking factors, which statement is presented as true?
• In 2015, only 20% of the customers we closed were SEOs, with the remainder being digital marketers.
• If you were going to create a keyword group for keywords used in navigational searches you might label it?
• The first BrightEdge patent was awarded for?
• Which option is NOT an advantage of a pod-based server architecture?
• PageRank is described as which of the following?
• Which metric would most directly indicate engaging content?
• Beyond ranking for a target keyword, what is another benefit of an effective link-building effort?
• Which of the following is a subdomain example mentioned in the material?
• HTML stands for?
• Local and Mobile search engines feature lets you do what?
• Which is the paid analytics platform?
• In a Social Site Audit, which tag is associated with social metadata?
• Releasing new platform to a small group of customers is described by which term?
• TDL stands for?
• What is the label that Google uses in its analytics product that it will not identify?
• Engineering typically releases a platform update every?
• The #1 value at BrightEdge is?
• Keyword stuffing is the repeated use of a keyword in the visible text on a page. True or False?
• What is not a result you should expect when you launch a social media campaign?
• Which statement about keyword referrer data after secure search is true?
• When you see column headers labelled 'Page Authority' and 'Domain Authority' in the BE platform, those metrics originally associated with which third party data provider?
• What BrightEdge product ties SEO to ROI?
• Long-tail terms are typically characterized by which features?
• Page Authority and Domain Authority are metrics originally associated with which provider?
• Which would not be an example of UGC?
• In the HTML snippet <a href = >cheap leather sofas>, what is the anchor text?
• Panda updates are primarily concerned with punishing which of the following?
• BrightEdge's external backlink data subscriptions include Moz and Majestic; which of the following is also offered as a provider?
• A high number of high-quality incoming links will result in what effect on Page Authority?
• Long-tail terms are typically defined by which characteristics?
• A strong domain can serve as a launching pad for getting your web content to rank more highly even though individual pages may have a relatively weak link profile.
• What concept did Google describe as the future of search aimed at building the ultimate personal assistant?
• MSA stands for
• Which of the following is a described patent topic for BrightEdge?
• Box when you ask a question
• Which pair of companies is commonly seen outside the US?
• Which option is a subdomain?
• The base package includes which of the following?
• Which of the following is listed as one of the five premium search engines?
• What factor contributes to Page Authority?
• Which statement about informational search intent is true?
• SERP stands for?
• In a standard BE account, how many users are allotted?
• For internal linking, which anchor text is recommended to use?
• Which of the following is an off-page signal factor for ranking?
• Which two companies do we see most often in competitive situations?
• Which statement best describes Pigeon in relation to search results?
• Is ISO 27001 a global security certification?
• KPI stands for?
• Identify the South Korea's primary search engine.
• Which option is an example of a folder (directory) path?
• Which statement accurately describes head and torso terms?
• What is a conversion?
• 38 different topics means you can write how many articles?
• What are the parameters of Search Volume in BrightEdge?
• The first step for any search engine is to apply ranking algo to all its pages.
• Which option is an on-page optimization factor?
• HTML stands for Hypertext Markup Language. Which of the following is the correct expansion for HTML?
• Which term is not an HTML element?
• Which of the following is typically considered an on-page factor?
• How long does it take Google to index a new site? 2013 polls said it is within...
• Which item would be considered an example of UGC according to the material?
• Penguin updates focus on which aspect of search quality?
• Hummingbird
• Which is not a web analytics metric?
• In the HTML anchor element, which attribute specifies the destination URL?
• What term is used for the monthly revenue derived from subscriptions?
• What does TDL stand for?
• Which of the following could serve as the anchor text for a product link example?
• Keyword selection and keyword groups are foundational to getting the most out of BrightEdge. True or False?
• What is the brand name of the conductor platform?
• Which option is not a persona targeted by sales efforts?
• What is the name of the artificial intelligence component of Google's algorithm that uses semantic search?
• Pigeon updates are designed to improve which type of search results?
• SERP stands for what term?
• After Google's secure search announcement in 2013, which data stopped being provided?
• To retrieve share of voice programmatically, which product would you use?
• Unless otherwise specified, an external link is by default?
• The base package includes which of the following?
• Which two social platforms were shown to refer the most traffic?
• A well-written title tag and meta description can increase CTR, which can increase organic ranking. Is this statement True or False?
• Which of the following best reflects BrightEdge's role described in the material?
• BrightEdge architecture is described as which?